The Foundation Of Building A Successful Business
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How It All Works
Creating A Well-Formed Outcome For Your Business
Before we embark on this path towards building a successful business online, we have to know where we're going first.
It would be like going on a trip and not having a set destination in mind. In other words, you're just wandering around.
And the last thing you want to do is wander around in your business.
So, to avoid that tragic fate, I want you to spend some time on this section and get really clear on your desired outcome.
So here they are:
- Your outcome should be stated in the positive. This means that you should have an outcome should be directly focused on what you do want.
For example, if you were to say "My goal is not to work a job anymore.", you would be making a statement in negative terms.
Instead, you could say something like "I want to move to Florida and buy a million dollar mansion". In this scenario, you're focusing on exactly what you want instead of what you don't want.
- Your outcome must be stated in terms that are testable by sensory experience. In short, there must be an evidence procedure. Without it, you have no way of knowing whether or not you're getting closer to your goal.
Also, you won't be able to measure how close or far you are from achieving your goal.
- Your outcome must be sensory specific. As a piggyback to the previous condition, your outcome should contain what you would look like, sound like, and feel like if you were to achieve your desired outcome.
- Your outcome must be initiated and maintained by you. You must take full responsibility for achieving your desired outcome and not leave it in the hands of someone else.
- Your desired outcome should preserve any positive product of your current condition. If there are things in your life that are already working, don't risk sabotaging it in the name of achieving your outcome.
- Your outcome must be ecologically sound. You should check to ensure that your desired outcome does not harm yourself or others in the short-term as well as in the long-term.
Submitting Your Paperwork
Welcome to The Daily Income Method Mastery Course! You've made a wise decision by deciding to join with me in building a profitable business online and I intend to show you step-by-step how to build a successful business through the Daily Income Method.
Before we get ahead of ourselves, we first need to take care of some paperwork.
After you log into the TVCMATRIX website, click on the "Associates" Tab.
Next, click on "Associates Eligibility" Tab
From here, your goal is to fill out all 4 forms as FAST AS POSSIBLE! The reason why you want to do that is to avoid any delays in getting paid.
It's important that you know whether or not your state requires a license. To check, click on the "Sales Support" under the "Associates" Tab.
Scroll towards the bottom of the page and check your state to see if you need to pay for a license.
*Note: You may need to call Motor Club of America to verify your account. To do that, call (866) 467-2221 and they will walk you through the process.
Must-Have Tools To Run Your Business
If you want to be in business for the long-haul, then you're going to need the right tools. Think of it as your monthly expenses to keep your business going. Fortunately, since we're building an online business, we don't need too many tools but they're still essential.
Note: Some of these links are affiliate links and I may receive a commission at no extra cost to you.
Squeeze Page and Sales Funnel Builder
Thrive Landing Pages - If you're on a budget, but you still want to make beautiful landing pages that convert, then you'd be hard-pressed to find a plug-in that gets the job done better than this one. It's a 2-in-1 plug-in, meaning that not only can you design landing pages and sales funnel, but you can use this plug-in to streamline your content creation.
Drip - Building your list is one of the main activities behind building your business, and if you're looking for a reliable platform that doesn't break the bank, then this is the one for you. You can sign up for a FREE account and get free service up to 100 subscribers.
A2 Hosting - These guys have some of the fastest hosting on the internet and their plans are highly affordable.
Setting Up Your Blog For Success
Why Start A Blog?
Purchasing A Domain Name
If you want to start blogging, then you're going to need a domain name. Just like if you want to go to Google, you would type in "GOOGLE.COM", the same would go for you and your blog.
In order to get a domain name, you have to go to a domain name registrar. There are a couple out there, but I prefer using Godaddy because they're reliable and they've been around for a while.
So, the first thing is to go to Godaddy.com and create a new account.
Next, you want to choose a domain. The way to do that is to check if it's available.
After you hit "search", Godaddy will tell you whether or not your domain is available. If it's not available, repeat the previous step. Otherwise, select your domain name and move on.
At this point, Godaddy will attempt to upsell you by adding "privacy" to your domain. Before we get into that, let's first explain why that may or may not matter to you.
Each and every domain on the world wide web is owned by someone or some entity. And this information is usually available by looking up a domain' WHOIS information.
This information includes the person's name, address, telephone number, email, etc.
For an extra couple of dollars per year, you can protect your hide your private information from your domain. It's up to you whether or not you want to shell the extra few bucks. Either way, make your option and continue forward.
Afterwards. Godaddy will attempt to upsell you with a professional email address. I would ignore this one completely, if I were you.
We're almost at the end. Godaddy will give you the option for how long you want to hold onto the domain. I usually go with the 1 year term. But if you're 110% sure that you're going to stick with this domain come hell or high water, then it may be to your benefit to go with a longer-term like 5 years.
Finally, we get to the billing information part. This is where you choose how you will pay for your domain.
Congratulations! You have just bought your very first domain :)
Purchasing Web Hosting
Web hosting is one of the must-have tools to run your business, and for good reason. Without it, your website would not have a home, thus eliminating your chances of being found online.
I've been with a few hosting providers, but I've decided to stick with A2 Hosting, because of their reliability and speed.
After you click on the link, scroll towards the bottom of the page until you get to the pricing options.
If you're just starting out with blogging, then your best bet is to go with the shared hosting option. It's cheap, but it's still very good quality.
Next, you'll be asked to choose a domain. Since you already completed the previous step, click on "I will use my existing domain name and update my nameservers."
Next, you'll be taken to a page where you'll be given a million and one options to choose from. Well, maybe not a million, but there's a lot to choose from.
If you're brand new to marketing online, then I'd suggest going with the most basic options. You can always add on extra "bells and whistles" later when you know what you're doing.
Also, don't forget to choose "monthly" as your payment frequency unless you're absolutely sure that you don't mind paying for several months ahead.
Although it's not mandatory, I would strongly recommend auto-installing Wordpress just so you can get that out of the way.
Next, you'll be given one last chance to review your order to make sure everything is as it should be. Once you're satisfied, click the checkout button to move on.
Finally, we get to the point where we put in our payment information. After you hit "Complete Order", your payment will go through.
If you followed all of the steps correctly, you should know have web hosting. Also, keep an eye on your inbox for these emails from A2 Hosting, especially the one that says "Welcome" in the headline. We're going to be using that in the next step.
Pointing The Nameservers
By this point, you should have your web hosting and your domain. However, we still need to connect our hosting account with your domain. And that's exactly what we're going to cover in this section.
Make sure that you have access to that welcome email. You're gonna need it for this step.
First things first. Go to GoDaddy and click on "Manage" to go to your full list of domains
Go to the domain whose nameservers you wish to edit. Click on the down arrow and then select "Set Nameservers".
You'll be taken to a separate page with a heading called "DNS Management". Scroll down until you see "Nameservers" and click "Change".
Now, I want you to open a new tab and find that welcome email you received in the previous step. It contains the nameservers associated with your hosting account. Scroll to the bottom to find it
Copy the nameservers exactly as it's written in the welcome email and paste them into your Godaddy settings. Erase any other nameservers other than the ones provided by A2 Hosting.
Once you complete that process, give it a few minutes for your settings to propagate and you're done. Your domain and your web host are now connected to one another.
Creating A Professional Email Address
Creating a professional email address is absolutely essential for two reasons.
The first reason is that having a professional email address helps you stand out from the competition. I don't have anything against using gmail, yahoo, hotmail, or any of the others. But those emails as opposed to an email ending in your domain commands a much stronger presence.
And when it comes to marketing online, any edge that you can get is well worth the effort.
Secondly, when you're doing your email marketing, you're a lot less likely to end up in the spam folder if you're using a professional email address as opposed to a gmail address, or something similar to it.
As a matter of fact, Drip won't even allow you to use gmail addresses when sending emails.
Now that we got that out of the way, let's jump into setting your email address.
Go to your "Welcome" email and scroll down until you get to "Site Administration"
If you don't know your password, follow the instructions as stated above. Go to the CPanel URL and input your login information. Once you're in, scroll down until you get to the "Email" section and click on "Email Accounts".
Next, create your email account. I suggest using "[email protected]", which is what I use.
After you've created your email account, you might want to configure it with an email client like Mozilla Thunderbird so you have easy access to it. There's two ways to it: automatic and manual.
If you want to configure your email client automatically, scroll down to the "Email Accounts" section and click on "Setup Email Client" next to the email account you want to configure.
On the next page, you'll see a list of different email clients that support automatic configuration. Choose the one that's appropriate to you.
If you don't see your email client listed or the automatic configuration isn't working for some reason, then you'll have to do it manually.
Scroll to the bottom of the page and you'll get access to the manual settings. You can also mail it to yourself or someone else to help you with setting it up for you.
How To Install Google Analytics
Before we get into installing Google Analytics, I wanna talk about why we're doing it in the first place.
There's an old saying that goes, "What gets measured, gets improved. What gets measured and reported, improves exponentially."
With that being said, you don't want to be sending traffic to your website and have no idea where it's coming from. You want to know where it's coming from, what sources are working vs. what sources aren't, which pages are getting the most engagement, etc.
The only way you can have access to any of this data is by tracking it and Google Analytics does the job for us.
Side Note: In order to use Google Analytics, you must have a gmail account. Creating one is free.
After you set up your Google Account, go to the Google Analytics Home Page and click on the triangle next to "Sign In", then click "Analytics".
Next, you will be taken to a webpage where you will create your first tracking ID.
If you've done everything correctly, you should now receive your tracking ID from Google. Note down your tracking ID for now. We're gonna be using it in a little bit.
Open up a new tab and go to your Wordpress Dashboard. Click on "Plugins" on the left-hand side of the screen, then click on "Add New Plugin"
Search for "monster insights" and click the "install now" button. Mine is already installed.
After you've installed the plugin, go back to your Wordpress Dashboard and click on the Insights Tab below, and authenticate your Google Account with the plugin.
Here is my personal list of recommended plug-ing for adding to your Wordpress website:
- AMP* - add AMP support to your Wordpress website. Read this for more information on what AMP is and why you should care.
- Blog Post Filter - Filter front-page blog posts by their categories.
- Disqus Conditional Load* - An unofficial Disqus plug-in which is faster and much more lightweight compared to the original. Disqus is a blog-comment hosting platform that connects you with millions of users all over the world.
- Email Marketing by Drip* - Used for integrating Drip and your website.
- Google Analytics* - Used for connecting Google Analytics with your Wordpress website. Click here to learn more about Google Analytics.
- JM Twitter Cards - Used to streamline the process for creating Twitter Cards for your blog posts.
- Loginizer - Used to fight against BruteForce Attacks against your website.
- Page Links To - Allows you to point your page or post to a URL of your choosing.
- PixelYourSite - Used for adding the Facebook pixel code to your website.
- PushEngage - Used for creating push notifications for Google Chrome and Firefox.
- SpamProtection by CleanTalk* - Used for blocking comment spam, registration spam, and contact spam as well as protects all Wordpress forms.
- Thrive Content Builder/Thrive Landing Pages* - Front-end Visual Editor for your posts and pages.
- Yoast SEO* - Used to optimize your posts for the search engine.
- SumoMe - Social Media buttons and opt-ins.
Building Your Most Profitable Asset (Your Email List)
Setting Up Your Email List
You're welcome to choose any email marketing platform you wish, but since I use Drip to build my list, I'm going to show you how to set up your email list using Drip.
First things first, go to Drip's main website by clicking here.
While on the home page, click on the link that says "Join Drip For Free".
From there, you'll be directed to a pricing page where you can see all of the different plans. If you can afford a higher plan or you have needs for a higher plans, then by all means.
Otherwise, you can settle for the free plan and build yourself up from there.
Next, you'll have to complete a 2-step process to complete setting up your account. If you haven't already purchased your domain name, then I'd strongly suggest you do so before continuing.
In the second step, you'll be prompted to enter your credit card information. If you're feeling a little uneasy at this point, that's completely normal.
They won't charge you as long as you stay under 100 subscribers and you can cancel your account at any time.
After you've set up your Drip Account, login and click on the gear wheel on the top right-hand corner. Then, click on "Account".
Scroll to the bottom of the page and note down your Account ID. We'll be using that number to integrate Drip with your Wordpress site.
Open a new tab and go to your Wordpress Dashboard. Go to plugins and click on "Add New Plugin".
Search for "Email Marketing by Drip". Download and activate it.
Go back to your list of installed plugins and scroll down until you find Drip. Click on "Settings".
While on the settings page, copy and paste your account ID and press "Save Changes".
Now, your email account is setup and integrated with your website.
The 3 Types of Traffic
If you've been marketing for a while or you're new to marketing, you might've heard the word "traffic" get tossed around at one point or another.
And for the record, we're not talking about the kind of traffic you find during rush hour.
When we talk about traffic in the context of online marketing, we're specifically referring to "getting eyeballs" on your website.
We could leave it at that and just focus on getting traffic to our website, but we're going to take things a step further and break traffic down into 3 distinct types.
The first type of traffic is "Traffic You Control". Traffic that falls under this category included paid Facebook Ads, Banner Ads, Solo Ads, Google Adwords, etc.
In other words, this is the type of traffic that you can compere to a water faucet. You can control how much or how little you get depending on your budget. This kind of traffic can help you build your business quickly, or it can help you go broke fast. That is, if you have no idea what you're doing.
If you're just starting out, I would tread lightly when it comes to this kind of traffic and scale your way up once you get the hang of it.
The second type of traffic is "Traffic You Don't Control". Traffic that falls under this category includes social media posts, forum posts, blog comments, and search engine traffic. What's most attractive about this kind of traffic is that it's almost always FREE traffic.
For example, if you have a facebook page with an active community and you were to drop a post, you could expect to receive a lot of engagement. And if you include a link in your post, then you're sure to get at least a couple of clicks to your website.
While it generally doesn't cost you any out-of-pocket expense, it's the least reliable of the three traffic sources. And it takes a longggg time to build up traction before you can reap the benefits. And as the name implies, this traffic lies outside of your control.
The third and final kind of traffic is "Traffic You Own". And there's only one example of this kind of traffic: your email list.
Out of the three traffic sources, this is arguably the best source of traffic you could have at your disposal.
If you ever heard about "making money while you sleep", this is how it happens. Through owning your own traffic source via your email list.
It's as simple as sending an email to your list and waking up to money in the bank. However, in order to reap those rewards, you must first go through the trouble of building your list.
We'll go more in-depth about listbuilding as we progress through the course, but for now, I thought it'd be helpful if we took a step back and took the 10,000-foot view on traffic.
Creating Your Lead Magnet
In this module, we're gonna go over 3 things:
- What is a lead magnet and why do you need one?
- How to create a freebie that your subscribers will love and turns them into raving fans right away.
- How to overdeliver and why it's absolutely necessary to do so
- How to package and create your lead magnet
In a nutshell, a lead magnet is a ethical bribe in which you get someone to give you their email so you can communicate with them, deliver value and sell your products.
You might be wondering why we're going through all of this trouble just to collect a person's email. But I'll have you know that collecting a person's email is far more valuable than getting a sale.
For example, if someone were to come across your website and buy a product, that would equate to a certain amount of money in your bottomline.
But if you collect that person's emaill, then you can sell to them over and over again. Now, they go from someone who just visits your website to a raging fan because you kept in contact with them and you gave them value while making money at the same time.
Your lead magnet can be a variety of things: ebook, video, video course, email course, webinar replay, or even a free software. Your imagination is your only barrier.
Before we go any further, I want to pose a hypothetical scenario for you to consider.
We have two people: Person A and Person B. They're both marketers and you joined their list at two different times.
When you joined Person A's list, you were given a "big promise" but you later find out that their lead magnet SUCKS. It looks like no work or thought was put into it and it isn't useful to you in any way.
Later on, you joined Person B's list and their lead magnet practically knocks your socks off. In fact, it's so good, you want to tell all of your friends about it.
Who would you choose to follow between Person A and Person B?
Better yet, who would you rather be?
Next, it's important to think about what you want to be known for prior to creating your lead magnet. You can think of your lead magnet as your first impression. Now is the time to put your best foot forward and show people that you have something to offer.
For instance, John Lee Dumas is known as the podcasting guy and his free lead magnet is a free podcasting course.
Once you get clear on what you want to portray to the world, creating the lead magnet becomes much easier.
You don't have to be like everyone else. In fact, I would strongly advise against it. Make it a point to stand out in the marketplace and you'll never have to worry about competition.
If your goal is to attract high-quality people, then you need to put together a high-quality lead magnet. Otherwise, you will attract bozos that will waste your time, energy, and money.
It should be so good, people should feel like they should have paid for your lead magnet.
This is the kind of feedback you can get when you focus on giving lots of value upfront:
Here are a couple of lead magnets that you can look at to help you get ideas for creating your own:
- 30 Day Listbuilding Challenge
- 30 Day Green Smoothie Challenge
- 30 Day Challenge To Master Organiztion And Achieve Your Goals
- 5 Part Series - Video Marketing Made Easy
- The Ultimate Social Media Swipe File
- Double Your Traffic In 30 Days
- Marketing Mastery 5 Day Bootcamp
- Create Your Podcast In 15 Days
- Create And Convert Webinars in 15 Days
Creating Content To Attract Your Tribe
How To Brainstorm For Keywords
Keywords are the gateway to reaching your target audience. WIthout them, you're better off trying to hit a bulls' eye in complete darkness. You might get lucky and hit, but your chances are slim to none.
But first, we must create a list of keywords that we wish to target.
So, get out a sheet of paper or open a text document on your computer and give yourself some time to do this right. You'll be thanking yourself later.
Step 1. List all of the obvious keywords. These keywords include all of the phrases that you can list off the top of your head that are directly related to your industry.
For instance, if you're into bodybuiding, you could list keywords like:
- How to do a bench press
- What supplements should I take?
- How to diet for a bodybuilding competition
Step 2. Look at competing sites. Now, that we've exhausted all the keywords that you can think of, it's time to see what kind of keywords your competitors are using. I'd suggest going to their website and going thru their blog posts to see what they're writing about. Write them down.
Step 3. Ask Your Colleagues. By this point, our list should be looking rather lengthy. Now that we've tapped out our own brains and our competitors' brains, it's time to seek additional help. Go to people who you trust to look at your keywords and ask them if there's any words you should consider adding to the list.
Step 4. Look for obvious spelling mistakes. Depending on your industry, you may have words that are commonly misspelled a lot. You can use these words to your advantage when it comes to finding additional keywords to target.
Step 5. Look for Synonyms. As you know, we can use different words and still derive the same meaning, more or less. And if you didn't know, different words turn up different results. Be sure to note them down for later.
Step 6. Look for Split/Merged Words. These types of words are not very common and may not be applicable to your industry but can still be valuable nonetheless. Essentially, we're referring to words that are spelled either in a splitted or merged fashion like "knowledge base " and "knowledgebase", "over time" and "overtime". Search engines generally treat them the same, but it wouldn't hurt to write them both down.
Step 7. Look for Hyphenated Words. This is in a simple vein to the previous step. Take the word "email" for example.
Or is it "e-mail"?
It's two different spellings referring to the same word but could have drastic differences in search traffic.
Step 8. Look for Singular/Plural Words. If any of your keywords have a plural variation, note them down.
Step 9. Look for relevant Geo Terms. These are words that refer to a specific town or city. For example, if you run a local business in the town of Queens then you should consider writing down keywords that combine the town you live in with the industry you're involved in like "new york auto mechanic" if you were an auto mechanic that was based in New York.
How To Generate Unlimited Content Ideas
One of the biggest obstacles that new bloggers face is how to come up with ideas with blog post. And I'll admit that I used to be one of those people.
I would sit in front of my computer and hope for a burst of inspiration, but to no avail. Those were hard times.
These days, it seems as if I don't have enough time to write about all the ideas that I have in my head.
And it will be the same for you, once you learn how to generate an unlimited amount of content ideas.
Here are a couple of places that you can look towards for inspiration:
- Videos You Watch
- Blog Posts You Read
- Books you read
- Coaching Calls
- Comments made on other people's blog posts.
- Survey your audience (if you already have one)
- Social Media
If you were to pick either one or a handful of these sources, you would be able to come up with more content ideas that you would know what to do with.
And that's a good thing. Because, if you care about providing value to other people, then you should be constantly sourcing information to share with them.
This helps with building your brand and making you look like an authority figure. And when you can position yourself as an authority, people will naturally want to follow you.
The Content Upgrade - Here's a great post by Backlinko on how to use Content Upgrades to increase conversions.
Business Account vs. Personal Account
If you want to stand out in your marketing on Instagram, then it's essential that you learn how to create your own social media graphics.
Fortunately, you don't have to be a graphic designer to create really professional pics.
You can create one in less than 5 minutes using a website called Canva
You can sign up using either Facebook, Google+, or email. Pick your poison
Another cool thing about Canva is that it comes with a bunch of social media templates for the most popular sites including Facebook, Twitter, Youtube, Pinterest, etc.
If it's not already visible on your screen, click on "Create A Design" and then click on "Instagram Post"
You'll be directed to another screen where you can start designing your image.
There are multiple layouts for you to choose from and you get access to even more features when you become a paid member.
My best advice for you would be to play around with it and use the templates. Also, if you have the extra cash, I would recommend going with the paid plan, which gives you access to additional features such as
- creating folders to organize your designs,
- creating a custom color palette for your brand
- access to additional templates
Manually posting your images on Instagram can become quite tedious if you want to build a massive following. Fortunately, there's a way to have your pictures posted in a timely fashion.
And it's all thanks to Onlypult
You can choose between a monthly or a yearly plan depending on your budget and your business needs. If you're just starting out, then I'd recommend going with the monthly "Start" plan.
Upon logging in, You'll be given the option to upload one picture or video, a gallery, or mutiple photos (one at a time) to add to your schedule.
If you click on the "Optimization" tab, you can also find out when are the best times for you to post and schedule accordingly.
You can spend a few hours per day following and liking accounts from other people. Or you can outsource that and focus on other business-building activities.
If you made the second choice, then you're gonna love StimSocial.
Every new customer gets a 5-Day Free Trial and your credit card information isn't required.
When you first login, you will be taken to your dashboard which shows your growth performance as well as your current settings.
Click on "Targets" then click "Accounts" to choose the accounts who has similar followers to you. Stim will engage with these accounts on your behalf to help boost your engagement and build your following in turn.
How To Quickly Get New Followers!
Here is an old video on how to find followers on Twitter. This is a method that I still use to this day and will help get your Twitter Account jumpstarted quickly.
How To Schedule Tweets
Here's a classic video on how I go about scheduling my tweets ahead of time.
How To Measure Your Growth
Here's a classic video on how to measure the growth of your Twitter Account.
Converting Leads Into Customers
Email Marketing Mastery
Knowing Thy Audience
The best email marketers in the world know their audience better than their audience know themselves.
Here are a few questions you should ask yourself in regards to your audience:
- What do they want to achieve?
- What steps must they take to reach their goal?
- What fears, objections, or excuses must you overcome to help them reach their goal?
- Where can I insert myself into the equation (i.e., How can I deliver value?)
Writing High-Converting Emails
It might seem like magic to write an email that converts subscribers into buyers, but it's a lot simpler than you think.
In fact there's only 2 things that you need to focus on and once you've mastered them, you can practically write your own paycheck.
These elements are:
- The subject line
- The body copy
The Subject Line
The goal of the subject line is to do one thing: get people to open your email!
There are two flavors of subject lines that we will be using:
- Blind - A subject line with a strong curiosity element designed to maximize open-rates.
- Direct - a benefit-driven subject line that pre-qualifies the reader before opening.
Here's an example of a "blind" subject line from Uber, the ridesharing company:
SUBJ: Because everyone loves ice cream
The downside to "blind" subject lines like these is that they tend to have low click-thru and conversion rates. This isn't necessarily bad if you have a strong offer and you know that people like it.
In that case, volume is the name of the game.
On the flipside, check out this offer from Mint.com:
SUBJ: You’ve been selected to invest with Motif– grow your savings today
If a subscriber were to open this email, then they have already qualified themselves as someone interested in growing their savings.
Otherwise, they won't open it.
The Body Copy
The body of the email has one job, and that's to sell the click!
Just like with the headline, there are both curiosity-based body copy and blind body-copy. The same rules apply.
In addition, you want to include at least 3 links to your landing page in your body. And each reason should be framed with a different psychological trigger.
Those 3 triggers are curiosity, direct benefit, and scarcity.
Here's a quick example of how to do this:
Subj: 23,247 leads in less than 30 days
WARNING: Do NOT attempt to run traffc on Facebook until you read this:
[LINK 1 – USING CURIOSITY]
The fact is, we generated 23,247 leads in less than 30 days, so we’ve already figured out howto drive targeted Facebook traffic and build our lists using social media.
So, you can try to figure this out on your own...
…or you can get this guide right now [LINK 2 –USING DIRECT BENEFIT] for 85% off.
P.S. The 85% sale ends tomorrow at MIDNIGHT… so don’t pay full price.
Claim your discount here…
[LINK 3 – USING SCARCITY]
The reason why you want to use different psychological triggers because you stand a much better chance of pushing someone's buttons rather than using just one.
The more you mix things up, the higher you click rate will soar.
Indoctrinating Your Subscriber
When someone subscribes on your list, the first thing you need to do is "indoctrinate" them. Now is the time to put your best foot forward and create a strong first impression with your new subscriber.
There's 5 things in particular that you want to do:
- Introduce yourself/ your company
- Set expectations for what they will receive
- Re-state the benefits of being a subscriber/lead
- Get them to make "small" committments
- Open a "curiosity loop"
We're going to tackle these points one-by-one.
Introduce Yourself/ Your Company
Your welcome email should look and sound like it's coming from a real person, not a company or organization as a whole.
If you're just starting out, then you won't have to worry about that too much. But it's still important to keep in mind even if you are experienced.
It can be simple as stating:
Hi, my name is James Writtenhouse and I'm the Founder of PCI Institute. I wanted to take a second to say thank you and welcome you to the community.
Tell them exactly what to expect from you, when and how often.
You can say something along the lines of "Here's what you can expect from us" and then go on to list everything they will receive from you via email as well as your other marketing channels.
You should also subtly let your target market know that you will be sending promotional email.
While you're telling them what to expect from you, you should also remind them about the benefits of these communications.
To emphasize this, you can say something like "I know that this will be the game changer for you because" and lay on the benefits to build excitement and anticipation for future communications.
Create a page on your website that gives clear whitelisting instructions (you can see mine at: http://www.pciinstitute.net/email-whitelisting)
Make sure that your new subscribers understand the risks of not doing so, and that they could risk not receiving your emails.
Ask them to connect with you outside of email as well.
You can say something like, "Be sure to connect with us on [FACEBOOK, LINKEDIN, YOUTUBE, etc.]
Opening Curiosity Loops
Think of your favorite TV Show. And as you think about it, ask yourself why you're so addicted to watching it.
It's actually a lot simpler than you think.
TV Shows thrive off of having a loyal viewership. And one of the best ways to keep people coming back for more is to leave the end of each episode at a cliffhanger.
The show ends and you're left sitting on your couch, waiting in anticipation for the next one to come.
Well, it just so happens that we can do that with email as well. And we do that via "opening loops" in our emails.
Here's a quick example of opening a loop in your email:
Do you know the #1 reason why [INSERT A RIDDLE/REASON WHY/ETC]? I bet it’s not the reason you think. I’ll give you the answer tomorrow but for now…
In the above example, your subscriber is asked a question that piques their interest. Ideally, it should be something that they would want to learn more about.
The beauty behind it is that right when you tease their curiosity, you force them to wait until a later date to receive the answer.
When employed properly, you should expect to be above-average open-rates and engagements with your emails.
"Bouncing" Your Subscriber Around
This concept originally came from pick-up artists but its application is equally as valid when it comes to indoctrinating your subscriber,
In the world of pickup artists, "bouncing" refers to taking a woman from one area to the next, multiple times throughout the night.
What happens as a result of that is that it subconsciously builds intimacy and trust because people only travel with people that they know.
When we apply that concept to email marketing, we're not physically getting your subscriber to move from one place to another.
Rather, we're getting them to bounce around the world wide web on our behalf to connect with us.
This includes actions such as:
- Asking them to like you on Facebook
- Asking them to subscribe to your Youtube Channel
- Ask them to read a blog post
When your subscriber complies and does exactly as you tell them, then you have successfully created a change in which you are positioned as the authority.
And this will set the tone for the rest of your interactions.
Here's a small blurb that you can add to the end of your first email to tease them about your best content.
P.S. The next few days are gonna feel like Christmas...
Because as an added bonus for subscribing, I’m going to be sending you my “best of the best”[blog posts/articles/case studies/videos/tools/swipe file/etc.]
Tomorrow you’re going to get the first of the“big three”.
It’s about [HINT AT BENEFIT AND END RESULT WITHOUT REVEALING THE EXACT TOPIC].
Stay tuned...it’s gonna be good.
*****Message #1 – Sent 1 Day After Welcome Mail*****
Subj: Here’s your free gift (as promised)
I promised yesterday that I would send you one of our three most popular [blog posts/articles/case studies/videos/tools/etc.]
......but before I do that I wanted to introduce myself.
[INSERT PERSONAL PIC. IT CAN BE YOU WITH YOUR FAMILY OR YOU AT THE OFFICE WITH YOUR TEAM...WHATEVER IS APPROPRIATE. JUST MAKE SURE IT’S FUN AND SHOWS YOUR PERSONALITY]
That’s a picture of me with [DESCRIBE PIC AND WHY IT’S SIGNIFICANT]
EXAMPLE #1: That’s a picture of me with my family at our beach house. Purchasing this beach house was truly a dream come true, and now that you’re a subscriber I want to help make your dream come true.
EXAMPLE #2: That’s a picture of me with team at a recent office party. As you can see, we like to mix business with pleasure, because at the end of the day we love what we do! (And we’re pretty dang good at it.) I look forward to putting this same passion and enthusiasm to work for you!
Ok, now that we’re not strangers anymore...check this out:
[LINK TO BEST OF CONTENT #1]
This is the [blog post/article/case study/video/swipe fle/tool/etc.]
I promised to send you.You’re gonna love it. It’s about [HINT AT BENEFIT AND END RESULT WITHOUT REVEALING THE EXACT TOPIC].
Go [watch/read/download] it now, because there’s more coming your way tomorrow...
P.S. Ok, so I changed my mind...Since I like to always under-promise and over-deliver, I’m going to go ahead and give you your second gift today instead of having to wait until tomorrow.
(See, it pays to read these messages from beginning to END.) :)
Here you go:
[LINK TO “BEST OF” CONTENT 2 OF 3]
Tomorrow your third gift will hit your inbox, sokeep an eye out for this subject line: [INSERT SUBJECT LINE FOR NEXT EMAIL]
Message #2 – Send 2 Days After Welcome Mail
Subj: Free Gift (3 of 3)
Subj: Here’s your 3rd gift
Subj: Gift #3...as promised
Yesterday you received:
Gift #1: [TITLE AND DESCRIPTION]
Gift #2: [TITLE AND DESCRIPTION]
...along with a silly picture of me [DESCRIPTION OF PICTURE FROM EMAIL #1].
So if you missed those, you might want to doa quick search in your inbox for this subjectline: [INSERT SUBJECT LINE FOR BEST OF EMAIL #1]
Go ahead and do it now. I’ll wait. :)
Now that you’re caught back up, you need to check this out:
[LINK TO “BEST OF” CONTENT 3 OF 3]
I truly saved the best for last.You’re about to access [DESCRIBE THE BENEFIT OFCONTENT].
This is without a doubt the most popular [blogpost/article/case study/video/swipe fle/tool/etc.] I’ve ever released, and so I know you’ll love it too.
So what are you waiting for?
Go [read/watch/download] it now!
P.S. Like what you’ve seen in these last few messages?
Then good news!
[Every week/Twice a week/Every month] I send out more content just like this, so there’s even more good stuff coming your way.
You can also see more of my archived content here:[LINK TO ARCHIVES PAGE OR PILLAR POST PAGE ON BLOG IF YOU HAVE IT]
But here’s the BIGGIE...You need to make sure you whitelist my email address: [INSERT SEND FROM ADDRESS]
...and mark all my mails as “Important” if you’re using Gmail.
Also, make sure you’re following me on Facebook and Twitter because I also announce new content updates on those platforms, and again I don’t want you to miss out.
Join me on Facebook here: [LINK TO FACEBOOK PAGE]
Follow me on Twitter here: [LINK TO TWITTER PROFILE]
Engaging Your Subscriber
By this point, your new subscriber should be very familiar with who you are and what you're about.
They've probably read a few blog posts by now.
They're following you on social media.
And most importantly, they're opening their emails.
So, what comes next? Now, it's time for us to start focusing on the sale...but not right away. We still don't want to shove our offers down their throat just yet.
We want to break them in first before presenting our offer, and the best way we can do that is by giving them the type of content that got them to optin in the first place.
Earlier in the course, we spoke about the importance of crafting a lead magnet, which is what we use to incentivize others to get on our list in the first place.
Depending on what your lead magnet is about, your goal is to continue providing content that relates directly to that lead magnet, and as you're doing that, you present them with an offer.
Sounds simple in concept, but how do we implement that?
For our engagement series, there are two sequences in particular that we will be covering:
- Are You Still?/Have You Yet?
When used together, they will create outstanding results for your bottom line, which will lead to more sales and more money in your pocket.
Email 1 - Gain
Your first email in your Gain, Logic, Fear series should be a curiosity-based headline.
Here are a few examples to give you an idea of what to go for:
SUBJECT: Did you see this?
SUBJECT: Yep, this actually works
SUBJECT: BOOM! That just happened...
Next, you want to immediately remind them of the previous action that they took to get on your list, which would be opting in for your lead magnet.
Yesterday you requested my [insert Lead Magnet title/description here], and I just wanted to check back in and see if you had a chance to [read/watch] it yet.
This is a powerful statement to make because it reminds them of a committment that they previously made. Committments are powerful because once a person makes a committment, they are more likely to remain consistent in the direction of that committment when making choices in the future.
Afterwards, you want to jump right into discussing the gain or benefits surrounding your offer:
More importantly, I wanted to make sure you saw this:
LINK TO OFFER LANDING PAGE
If you’re really serious about [insert topic/known desired end result], then this is the ideal frst step.
Email 2 - Logic
Contrary to popular belief, we're not as rational as we think ourselves to be. As a matter of fact, the majority of our decisions are based on emotions (i.e., Gain and Fear) rather than pure logic.
Our emotions guide our buying decisions and we use logic to justify our decision after the fact.
Still, there is a small population of people who utilize logic as a basis for action. So, it would be a mistake to ignore this demographic completely.
As a side note, if you can't build a logical reason for selling your product, then you probably shouldn't be selling it in the first place.
With that being said, here are a few sample headlines that you can use for your second email:
SUBJECT: Call me crazy, but…
SUBJECT: Frankly I’m a little surprised
After we get them to open our email, it's time to hit them with some good ol' logic:
I must say I’m a little surprised you still haven’t taken me up on this:
LINK TO OFFER LANDING PAGE
If you really want to [insert known desired end result] (and I’m guessing you do or you wouldn’thave even visited my site), then this is the ideal frst step.
This is a great example of creating an airtight, logical argument.
Note the part that reads, "..and I'm guessing you do or you wouldn't have even visited my site..."
There's no denying the fact that they visited your site, and that they were probably looking for something.
At this point, we get right back to talking about the benefits and their desired end result as we close out the email.
Remember, not only will it get you [insert specific benefit provided by the offer here], but it will also give you the momentum you desperately need to achieve [insert broad-based desired end result].
So DO IT NOW before it gets lost in the shufﬂe of life.
Easy like Sunday morning.
Just to reiterate what was stated in the email, we know that they're interested in the topic because they opted into our list via our Lead Magnet.
The goal of this email is to keep it short and punchy, and to get them to click on the sales page.
Email 3 - Fear
At this point of the sequence, it's time to bring out the big guns and use our secret weapon: the fear of loss.
It's important to be ethical when it comes to using the fear of loss.
In the case of Daily Income Method, where there isn't true scarcity such as a price increase, a flash sale, or anything of that sort, you want to use something like this to get people to act now:
This is it… I’m done talking to you about this:
LINK TO OFFER LANDING PAGE
For the last few days I’ve been encouraging youto get in while you can, but now time is up.After today, you won’t hear me talking about it any longer.
So this is your last chance.
Get in now, or risk missing out completely:
LINK TO OFFER LANDING PAGE
All the best,
Just to add the cherry on top, I'd like to close it out with a logical argument using the P.S.,
P.S. Remember, not only will it get you [insert specific benefit provided by the offer here], but it will also give you the momentum you desperately need to achieve [insert broad-based desired end result].
Get off the fence and get started NOW:
LINK TO OFFER LANDING PAGE
Are You Still?/Have You Yet?
Even though the Gain/Logic/Fear Email series is a powerful sequence on their own, it's still not enough for some people to make a buying decision.
Fortunately, we still have another trick up our sleeves.
Unlike the previous series, I won't be giving you email copy for you to use. Rather, I'll explain the concept and the reasoning behind why it works.
To better illustrate my point, I'll tell you a quick story:
I had once read of this guy that had a serious nailbiting problem.
It was so bad, that he would bite on his nails down to the cuticle. Not cool.
One day, he had just about enough of biting his nails and decided to go on Google to find an answer.
He came across a website and opted in for a free report titled "3 Mistakes To Avoid When Ending Your Nail Biting Habit."
Once he entered his email to receive the free report, he was immediately presented with an offer for a product to end his nail biting habit. He declined the offer and went about his business.
A few days pass by and he receives an email with the subject line, "Still biting your nails?"
The body of the email was short and punchy. Basically, the marketer reitearated what the guy already knew: nail biting is a terrible habit. Still, he declined the offer.
About a week later, he receives another email with the same exact subject line, "Still biting your nails?"
Same exact subject line. Same body.
He still didn't buy.
Several weeks go by and it hasn't been a week where he didn't see that subject line in his inbox, "Still biting your nails?"
Then one day, while he was biting his nails he received an email at that exact time with the same subject line, "Still biting your nails?"
In that instant, he pulled out his credit card and bought the product.
Just to be clear, I'm not suggesting to you to send the same email over and over again.
And we could employ the same idea in a much more elegant way, that will yield much better results.
When it comes to your own marketing, you will have people that will opt in for your Lead Magnet, and it could be for just about anything.
When a person opts in, it means that they're serious enough to start solving their problem. And they've also identified you as having the solution to their problem.
Despite that, people procrastinate and as a result, they end up getting "stuck".
If they already had the solution to their problem, they wouldn't have bothering opting into your Lead Magnet in the first place.
And when Gain/Logic/Fear doesn't get them to move, it's time to up the ante a bit.
We do that by hitting their pain point and reminding them that they have a problem to solve and that you have the solution to the problem.
"Have You Yet?" works in the exact same way as "Are You Still?". In fact, it would be best to mix it up between the two so you don't sound repetitive.
Here are a few more examples of using the "Are You Still?/Have You Yet?" structure:
- Have you lost those 10 pounds yet? – Weight Loss
- Have you broke 90 yet? – Golfers
- Did you run that marathon yet? – Runners
- Have you finished your website yet? – Marketers
- Have you whitened your teeth yet? - Dentists
Re-Engaging Your Subscriber
No matter how good your email marketing is, there will be people that will stop opening your emails.
It might not seem like a big deal. But overtime, it can be detrimental.
How? Well, I bet you didn't know that everytime you hit the "send" button, there are people that are watching you.
These people are better known as Internet Service Providers (ISPs) and besides providing access to the internet, they also determine which emails are good and which are spam.
To do that, there are 5 metrics in particular that they look at:
- Open rate: The percentage of people that open your email.
- Click rate: The percentage of people on your list that click thru in your emails.
- Share/Forward Rate - The percentage of people that share or forward your emails to other peope.
- Bounce Rate: The percentage of emails that never make to their destination.
- Unsubscribe/Complaint Rate - the percentage of people that unsubscribe from your list or complain about you.
The first three of these metrics are positive engagement signals, while the last two are negative engagements.
To put it simply, your goal should be to raise your positive engagement signals and lower your negative engagement signals.
If you still don't think that this is a big deal, then consider the following:
Imagine that you had a list of about 10,000 people but you averaged a 30% open rate. That would mean about 3,000 people open your email everytime you hit the "send" button.
In all honesty, a 30% open rate is pretty good, especially if the ones that are opening it are truly engaging with your emails
But, think about all those people that are on your list that are just taking up space. In this case, it's 70,000 people.
Because we have all of these non-engaged subscribers, our rates are a lot lower than they should be. Also, they're more likely to complain and/or unsubscribe.
So, instead of raising positive engagement signals and lowering negative engagement signals, we're doing the exact opposite!
Over time, this could hurt your deliverability rate and lead to more of your messages ending up in the spam box instead of the inbox.
So, now that we got the theory out of the way, let's talk about how to set up one of these things.
The first thing you want to do is export all of your subscribers who haven't open an email in at least 60 days.
Next, when you start crafting your email series, use a subject line like "Are you ok?" or "Is everything ok?" to express concern.
Then you can hit them with something along these lines:
Hey… It’s been a while since you’ve opened or clicked on one of my emails, so I thought I’d check in on you and let you know what you’ve“missed” in the last two months.
Include a list of blog posts, resources, and other content that you've released over the last 2 months.
You could even offer a "free gift" (aka Lead Magnet) and begin the process of engaging your subscriber using the process we outlined earlier.
Here are a few more ideas for re-engaging your subscribers:
- Ask if you have their best email address.
- Ask how you can best serve them (run a survey)
- Suggest a blog post or video to watch
You want to provide as much value as you can for 5-7 days just like this.
If they still don't respond, then it's time to switch gears and use the fear of loss.
At this point, you want to warn themm that you will remove them from the list if they don't respond via clicking on a link.
You can use a subject line like "Should I unsubscribe you?" to really bring the point home.
If you still don't hear from them after 3-5 emails like this, then it's time to do the deed.
You can either delete them from your list or you can remove them from your main broadcast list. If you want to be extra safe, then you should move them to a different email service provider.
It takes some work to get it done right, but in the end you will have a list that's filled only with people that engage with your stuff, which will increase email deliverability, and translate into more money into your pocket.
The Ultimate Guide To Creating Affiliate Bonuses - Here's a great blog post on the importance of affiliate bonuses and how you can start implementing them to make more money in affiliate marketing..
How To Craft An Offer That Can't Be Refused - Here's an in-depth blog post on how to create "irresistible offers" in your business.